IDY Paris was born from a city and a feeling.
First, the city: Paris, with its streets where everything flows together. Morning at the office, lunch on the terrace, an unexpected meeting, an opening in the evening. The women I saw there all had this in common: they moved from one world to another in the same day, without ever slowing down.
And then there's the feeling: that unique sensation I felt one day when putting on a perfectly tailored blazer. It wasn't just a garment: it was an invisible armor. A turning point. I felt like my appearance spoke for itself, that I could walk into any room knowing I belonged.
IDY Paris was born from this obvious truth: to create clothes capable of keeping up with these multiple lives, while revealing the inner strength of those who wear them. Elegant, responsible pieces, designed to last, with a unique detail that makes them a signature.
Each IDY blazer is designed to accompany women through their urban transitions. Neither a rigid costume nor a disposable piece: but a faithful ally, which adapts to all scenes of life and gives them that extra dose of confidence.
IDY Paris is the wardrobe for those who move forward.
A wardrobe for women who know they don't need to do too much: their presence is enough.