There are words we whisper to those we love. Simple words that reassure, uplift, and give strength.
Slide a piece into The Sand.,it is to offer this sweetness; like a discreet pep talk, placed in the hollow of the ear.
Our first collection, Pep Talk, celebrates those moments when we feel invincible, carried by a breath of victory.
Pep talk is an English expression that refers to a precious word of encouragement, a word that boosts, a momentum that pushes you forward, a breath that inspires.
This is the very soul of our first collection.
It had to be.
The laurel, inspired by the legend of Daphne, is its symbol.
Pursued by Apollo, Daphne chooses freedom: transformed into a laurel tree, the leaf becomes the emblem of triumph and resilience.
Each piece in our collection carries within it this discreet power, slipping delicately against your skin, like an intimate and precious reminder: you are capable of anything.
Each creation is designed in Paris by Hala Doumal, the founder, and meticulously handcrafted by our artisan partner in Italy.
Our craftsman is a reference, serving the greatest brands.
We defend a committed vision: durable and timeless pieces, produced in reasonable quantities to favor responsible production.
To preserve the shine of each piece of jewelry, we wrap it in a recycled cotton pouch, in accordance with our eco-responsible approach.