LO NEEL is an eco-responsible and vegan French brand, created by a mother and her daughter in 2019. It was born from the desire to offer an alternative to the extremely polluting fashion industry, by developing a new, more respectful model. of nature and beings.
LO NEEL offers a complete wardrobe of designer pieces in a poetic style, bohemian chic with a rock'n'roll touch. The pieces are made from innovative, organic or eco-responsible recycled materials, such as pineapple fiber, mulberry fiber, rose petals and much more.
In addition to using innovative materials, LO NEEL makes its pieces with unique ancestral craftsmanship, most of them (embroidery/handmade details) sewn by hand, in ethical and transparent workshops.
The raison d'être of LO NEEL is to produce according to the principle of slowfashion, that is to say in reduced quantities, with a lower impact on the environment.
The brand has obtained numerous certifications for the materials used, respect for the planet and animals, but also for the transparency of its production method.
In September 2021, LO NEEL won the “Créatrices d’entreprise Fashion 2021” award at a ceremony organized by CHANEL Social Commitment and Force Femmes. Since then, the brand has been sponsored and supported by Maison CHANEL.