MINERAL Organic Crafts

MINERAL Organic Crafts® is a registered trademark that produces ecological diffusers by hand, asserting itself in the segments of "slow decor" and "passive diffusion". The basis of the pieces is the ceramic powder (it is a high-quality plaster constituted by the mineral gypsum), to which is added a floral essence, mineral pigments, preserved natural flowers, and sustainable packaging. The project emerged in 2020, as the result of the forced pause by the covid-19 pandemic, at the hands of artisan Cláudia Gomes, a communication consultant and event organizer, who was joined by her husband, Paulo Santos, chemist and project manager in the industrial area. Initially, the goal was to create souvenirs for small celebrations, but quickly realized that they could extend the product range and create home/car diffusers and, more recently, equally fragrant floral arrangements.