"Puurest™ was born out of the need for cleaner products. Looking around, all I could see were products in personal care for skin and hair full of questionable ingredients. So I created a range of pure products with purposeful and the least ingredients out there because of my desire to create better products. Simple. Clean. Gentle. Our products, head-to-toe, go through rigorous testing to land in your hands for the best quality of your daily personal care."