DURABLE CLOTHES FOR ACTIVE CHILDREN, WHO CARE FOR THE ENVIRONMENT.
Since 2017, Diana Pais, founder and creative of the brand, has had the mission to create clothes that resist the daily lives of children, that can be inherited and carry memories through generations.
If clothes tell a story it will be harder to throw it out.
Inspired by games and applying the principles of child development to aesthetics, it has a universe that is never static, promoting free play and stimulating all the senses.
The brand intends to go against the massification of the fashion industry, producing in small quantities and valuing longevity, manual work, sustainability and creativity. All pieces are designed and produced in Portugal, made from cotton from surplus textile factories. It works with certified suppliers, creating lasting relationships and guaranteeing that workers' rights are respected.
To make parents' lives a little easier and a lot more fun, to save money and give them quality time with their family. Raising kids is frighteningly difficult, so I'm taking choosing kids clothes of their overworked time.
R3ady to Play is about more than convenience, it focuses on personalisation, quality and value.