The Voltage Effect by John A List

By far the best book Ive ever read on the how and why of scaling. If you care about changing the world or just want to make better decisions in your own life The Voltage Effect is for you. Angela Duckworth CEO of Character Lab and New York Times bestselling author of Grit Why do some ideas make it big while others fail to take off According to awardwinning behavioural economist John List the answer comes down to a single question Can the idea scale Countless enterprises fall apart the moment t Paperback softback