AN INTERNATIONAL BRAND ROOTED IN SWEDISH SIMPLICITY
SO SWEDEN dates back to 2016 in Stockholm, Sweden, when the duo of a mother and daughter decided to design timeless and exclusive bracelets for men in colors other than black and brown on the Swedish market. The brand soon expanded to include premium and limited edition collections. Soon after its launch, the brand, transformed into an international fashion brand focusing on contemporary bracelets for men which are sold in 5-star hotels around the world