JNOUN Boujad Rug 1 | 168 x 118 cm

One-of-a-kind Boujad rug | 100% wool | Size: approx. 168 x 118 cm Some pieces stop you in your tracks — and this was one of them. I spotted this unique Boujad on a sunlit afternoon at the criée in Marrakech. A bold, almost surreal tapestry of shapes and colors, knotted with instinct and imagination. The central figure? Open to interpretation — some see a flower, others a symbol of femininity, a gateway, or a flame. Framed by abstract architectural shapes and vibrant bursts of yellow, green, lilac, and rusty red, it becomes more than a rug: it’s a woven riddle, an artwork in wool. This JNOUN rug is handmade from 100% wool, naturally dyed and slowly knotted by Berber women in the Boujad region. With its rich palette and poetic visual language, it’s equally suited to the floor or the wall — a true tapis-tableau. DETAILS• Handmade in Morocco• Size: approx. 168 x 118 cm• Material: 100% wool, naturally dyed• One-of-a-kind — no two ever alike• Fair trade sourcing at the criéé berbère• Ideal as wall hanging or statement floor piece FAIR TRADEEach rug is handpicked during my sourcing trips in Morocco, directly at the criée — the vibrant marketplace where rugs arrive fresh from the Atlas. I work closely with trusted partners and bid side by side with local merchants, supporting a traditional supply chain that empowers Berber women through fair work. MAINTENANCE ADVICEYour rug is hand-washed and, if needed, repaired with care using traditional methods. Vacuum regularly and air it in fresh sunlight to revive the fibers. Spot clean gently with mild soap and water — never chemicals. For deeper cleaning, contact a professional rug cleaner experienced with handmade textiles.