SOUK in the CITY
JNOUN Boujad Rugs | the TWINS | 12 & 13
JNOUN No. 12One-of-a-kind Boujad rug | 100% wool | Size: approx. 156 x 108 cm With its bold reds, chalky creams, and soft sage and lavender touches, JNOUN No. 12 feels like a dreamscape frozen in time. Shapes reminiscent of ancient architecture and whimsical patterns fill the surface with narrative charm. It’s like a woven fairytale — graphic, playful, and full of life. This piece has a nearly identical twin: JNOUN No. 13. While both rugs were crafted side by side and share the same visual rhythm, each has its own personality. This one has slightly more patina and a deeper overall tone — a collector's gem with heart. DETAILS• Handmade in Morocco• Size: approx. 156 x 108 cm• Material: 100% wool, naturally dyed• One-of-a-kind• Fair trade sourced from the criéé berbère in Marrakech• Can be styled as wall art or a statement rug JNOUN No. 13One-of-a-kind Boujad rug | 100% wool | Size: approx. 157 x 108 cm JNOUN No. 13 is the sister rug to No. 12 — woven as part of a duo, with the same striking palette of raspberry reds, cream, deep plum, and botanical greens. It echoes the same dreamy silhouettes and Berber symbolism, but feels a touch crisper and brighter in tone. Whether styled alone or together with its twin, this rug brings a strong yet soft energy into any interior. A rare find with storytelling woven into every knot. DETAILS• Handmade in Morocco• Size: approx. 157 x 108 cm• Material: 100% wool, naturally dyed• One-of-a-kind• Fair trade sourced from the criéé berbère in Marrakech• Wall-hanging or floor-ready FAIR TRADEThis rug was sourced directly from the criéé berbère — a traditional carpet auction in the heart of Marrakech. Each piece is carefully selected in partnership with local artisans, ensuring honest pay, transparency, and the preservation of this centuries-old craft. MAINTENANCE ADVICE• Vacuum lightly on a low setting• Air out in sunlight to refresh• Spot clean with natural soap and water• Avoid aggressive chemical products• Professional cleaning recommended for deep stains or wear