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LHEMRA Upcycled Cushions 60/40
SOUK in the CITY

LHEMRA Upcycled Cushions 60/40

LHEMRA Cushion Series – Red Hot Heritage Wool embroidery & radiant color Introducing LHEMRA — our newest cushion collection, made from a single extraordinary vintage wool blanket sourced in the heart of the Marrakech rug souks. Named after the Arabic word for “the red one,” this series is a true showpiece of Amazigh craftsmanship: a rich red base adorned with intricate handwoven diamond patterns in bright pops of pink, yellow, green, white, and blue. Each cushion features the decorative wool front and a soft cotton keria backing — keeping the focus on the striking, traditional pattern work while giving the back a calm, modern finish. The graphic embroidery lines, bold colors, and rhythmic symmetry make these pieces feel both ancient and contemporary — true conversation starters that will add character to any setting. STYLING WITH MOROCCAN CUSHIONS LHEMRA is made to shine. Let it pop on a neutral sofa or layer it in with other colorful patterns for a rich, collected look. From boho to maximalist to global eclectic, this one fits right in. DETAILS ☆ Size: 60 x 40 cm☆ Front: 100% vintage wool with woven embroidery☆ Back: plain white cotton keria☆ Includes inner cushion☆ Dry clean only☆ Handmade in Marrakech☆ Each piece is one-of-a-kind and may show signs of age — a tribute to its past life FROM THE CRIÉE TO YOUR HOME The vibrant wool textile used for the LHEMRA series was handpicked during one of my sourcing days at the criée berbère — the traditional auction where vintage rugs and blankets from all over Morocco arrive daily. This particular piece immediately stood out for its bold red base and joyful embroidery — a rare find that felt both powerful and playful. I knew it had to be transformed into something new and lasting. And here it is: heritage, reimagined.