SHAMS Boujad Runner | 364 x 71 cm

One-of-a-Kind Boujad Runner Rug | 100% Wool | Size: 364 x 71 cm A ray of Moroccan sunshine woven into wool — meet Shams, our radiant runner rug that effortlessly blends tradition and bold design. Handwoven with care by skilled Berber women, this piece brings warmth and rhythm to your hallway or any narrow space in need of character. Its cream base is the perfect backdrop for a hypnotic row of diamond motifs, each filled with vibrant shades of ochre, coral, raspberry, and charcoal — punctuated with pops of neon pink and soft mint. The symmetry feels almost ceremonial, like a path paved with color and symbolism. Crafted from 100% wool and dyed with natural pigments, Shams is as soft as it is striking. Whether you see it as a grounding hallway piece or a joyful art statement for your home, it’s sure to turn heads. Ethically sourced, hand-washed, and prepared with love in Morocco. Handmade | Fair Trade | Graphic EleganceOrigin: Morocco, Boujad regionUnique piece – only one available HANDMADEDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value. FAIR TRADEDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!MAINTENANCE ADVICEEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.Rugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.If your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.