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ZELLIJ Boucherouite Runner Rug | 295 x 100 cm
SOUK in the CITY

ZELLIJ Boucherouite Runner Rug | 295 x 100 cm

Inspired by the intricate beauty of Moroccan zellij tilework, this extraordinary runner rug brings artisanal tradition to life in a bold and tactile way. Handcrafted entirely from recycled textiles, each square is like a little mosaic — featuring floral or geometric motifs that echo the rhythm and repetition of ancient Moroccan patterns. What makes this rug truly special is its joyful contrast: a palette that ranges from deep blacks and earthy browns to bright orange, lavender, turquoise, and crisp white — all woven into plush, textural blocks that feel alive under your fingertips. The raised tufts of fabric give it volume and softness, while the overall layout gives it structure and intention. A perfect blend of chaos and order. Measuring approx. 295 x 100 cm, this runner is ideal for hallways, creative studios, entryways, or at the foot of a bed — anywhere you want to inject color, warmth, and authenticity. A celebration of heritage, sustainability, and beauty — this is not just a rug, it’s a story under your feet. FAIR TRADE As with many of our treasures, this piece was acquired straight from the criée berbère — the traditional carpet auction in the heart of Marrakech, where Berber men gather each day after prayer to present the woven works of their wives, sisters, and mothers. We bid directly, on the spot, skipping all middlemen and ensuring both authenticity and fair trade. Vintage charm means irregularities and signs of age are part of its beauty. Embrace the imperfect — it’s what makes this rug truly one-of-a-kind. UPCYCLED | ETHICALLY SOURCED | HANDMADE | ONE OF A KIND