It all began in the cobbled streets of Guérande, where a small jewelry shop attracted the curious, those passionate about Celtic symbols, and lovers of things well made. HAS At the time, we were on the other side of the counter: listening to the customers' desires, observing what pleased, what didn't sell, what made the difference in a window. This is where Tidam was born. Not from a business plan, but from a simple observation: what was missing in the world of jewelry wholesalers was a human, creative offering designed for field traders.So we decided to move from retail to wholesale jewelry, without ever losing this direct connection with the reality of the stores.