viahero®
Ships orders within 11 to 20 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2022
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viahero.fr
“The most seen logo on the Paris metro in recent months is no longer that of the RATP. It’s that of viahero®”, Loïc Prigent, Libération, 1997.
Founded in 1992, the iconic brand of bags and accessories of an entire generation, viahero®, is back.
30 years later, the founder's niece, Marion Xerri, and her friend Domitille Pescia, are relaunching the adventure. With a desire to infuse the brand with new values, they sublimate the existing and modernize models that have appealed to an entire generation. “Our style reflects our values”, a reflection focused on the circular economy and ethical fashion.
(Re)giving meaning to the style of city dwellers is their daily mission, of which Made in France has become one of the commitments.
Grape, apple, cactus... so many alternative materials to animal leather, which also give viahero® a new eco-responsible lease of life. Designed to be practical and durable, the models are made from grapes, a resistant vegan material, recycled from wine production waste.
All viahero® creations are made by hand in France, in Limoges, in an Adapted Enterprise certified workshop, which promotes the integration of people with disabilities into the professional environment. All partners are sourced within 1000 km of the workshop, to limit the environmental impact of the brand.
With the (RE)born collection, city dwellers (re)discover their life partners to make their daily lives easier. Without distinction of gender, for men and women, new versions of emblematic models are revealed, for fashion without compromise on style, environment and ethics. viahero® is back.
Founded in 1992, the iconic brand of bags and accessories of an entire generation, viahero®, is back.
30 years later, the founder's niece, Marion Xerri, and her friend Domitille Pescia, are relaunching the adventure. With a desire to infuse the brand with new values, they sublimate the existing and modernize models that have appealed to an entire generation. “Our style reflects our values”, a reflection focused on the circular economy and ethical fashion.
(Re)giving meaning to the style of city dwellers is their daily mission, of which Made in France has become one of the commitments.
Grape, apple, cactus... so many alternative materials to animal leather, which also give viahero® a new eco-responsible lease of life. Designed to be practical and durable, the models are made from grapes, a resistant vegan material, recycled from wine production waste.
All viahero® creations are made by hand in France, in Limoges, in an Adapted Enterprise certified workshop, which promotes the integration of people with disabilities into the professional environment. All partners are sourced within 1000 km of the workshop, to limit the environmental impact of the brand.
With the (RE)born collection, city dwellers (re)discover their life partners to make their daily lives easier. Without distinction of gender, for men and women, new versions of emblematic models are revealed, for fashion without compromise on style, environment and ethics. viahero® is back.
