Box of 100 BIC Cristal Original ballpoint pens (black)

In 1950, French entrepreneur Marcel Bich revolutionized writing by manufacturing the BIC Cristal Original ballpoint pen, which wrote fluidly and cleanly. 

Its innovation lies in the formidable combination of 3 elements: a tip, a perfectly spherical ballpoint and quality ink manufactured in BIC factories. 

Since then, the company has never stopped to optimize its Cristal pen to guarantee impeccable quality. 

Over the years it becomes lighter, and its ink, produced in-house, is constantly optimized to allow ever smoother writing. 

This pen now writes up to 2 times longer than most standard ballpoint pens. 

A universal object, known and loved by everyone for decades, the BIC Cristal pen has entered the daily lives of millions of men and women, students, professionals and creators around the world, bringing them satisfaction with each use. 

Iconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and at the Museum of Modern Art/Centre Georges Pompidou in Paris, where its timeless design continues to fascinate. 

Because only BIC does as well as BIC.