In 1950, French entrepreneur Marcel Bich revolutionized writing by manufacturing the BIC Cristal Original ballpoint pen, which wrote fluidly and cleanly. โจโจIts innovation lies in the formidable combination of 3 elements: a tip, a perfectly spherical ballpoint and quality ink manufactured in BIC factories. โจโจSince then, the company has never stopped to optimize its Cristal pen to guarantee impeccable quality. โจโจOver the years it becomes lighter, and its ink, produced in-house, is constantly optimized to allow ever smoother writing. โจโจThis pen now writes up to 2 times longer than most standard ballpoint pens. โจโจA universal object, known and loved by everyone for decades, the BIC Cristal pen has entered the daily lives of millions of men and women, students, professionals and creators around the world, bringing them satisfaction with each use. โจโจIconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and at the Museum of Modern Art/Centre Georges Pompidou in Paris, where its timeless design continues to fascinate. โจโจBecause only BIC does as well as BIC.