Bieco is a family business from Hamburg, run by the second generation. For over 65 years, we have been supporting families through their first years of life with lovingly designed products. Our claim: quality, everyday suitability and design – for real family moments.
Today we are rethinking Bieco: digital, flexible, design-driven – but always with heart. Our designs are created in Hamburg, are distinctive and can be combined across all categories. Whether for playing, living or decorating: Our products are suitable for everyday use, high quality and harmonious.
From the product idea to delivery, everything remains in-house – this creates speed, quality and trust. Our product range works online as well as in-store: emotional, visible – and demonstrably successful.
Since our relaunch in 2020, we have sold over one million products per year – with consistently high customer satisfaction and a return rate of just 0.3%. Our partners achieve an average turnover of 85 to 160 euros per item and benefit from stable RRPs, strong area performance and reliable replenishment.
This works because we think flexibly: instead of rigid collections, we work with our partners to develop individual product ranges that fit the target group and the sales area. Our NOOS strategy ensures that bestsellers remain permanently available. And with sophisticated packaging, sustainable materials and strong shelf appeal, we bring design and cost-effectiveness into harmony.
Many well-known partners such as BabyOne, babywalz and Müller rely on Bieco – and achieve strong results. What our retailers particularly value: the signature style of our products, the strong performance and the uncomplicated collaboration.
If you too are interested in increasing sales with less risk, let’s find the right entry point together. We put together a starter package for you that works – small in the beginning, big in the results.