FIRMO

The emblematic company from Porto, a leader in the trade of school, stationery, and office supplies, already boasts over 74 years of tradition in both national and international markets. With a long industrial heritage, Firmo’s products have accompanied generations and become inseparable icons of the brand, such as the Caderno Azul (Blue Notebook), the Caderno Capa Preta (Black Cover Notebook), the Sebenta, or even the Caderno de Estudos (Study Notebook).
Founded in 1951 by the Santos Carvalho family, Firmo looks to the future to remain present, without ever forgetting the past, and stays attentive to market changes and trends.

Its values remain deeply traditional:
Integrity and precision;
Professionalism and teamwork;
Customer focus;
Quality and sustainability;
Ambition.

For its business, Firmo identifies several critical success factors: brand recognition, productive efficiency that ensures competitiveness, quality — of the product, service, and organization — and the ability to differentiate through innovation and product design. The company acknowledges that its competitive advantages lie in its ability to stand out, thanks to the strong design component integrated into its products.

Today, the brand recognizes the importance of individuality, which is reflected in its new signature — “Your Role” (“O Teu Papel”).
Emotionally engaging, distinctive, and playing an active and responsible role in all its areas of operation, Firmo’s strategy is built upon three fundamental pillars:

Excellence in service;
Sustainable development: economic, social, environmental, financial, and legal;
Optimization of its resources.