Carnet Julia
La Sardine Plastique

Julia notebook

For those who love the beauty of buildings, stroll around town, who spend their time with their noses in the air to admire them. Inspired by Its name is inspired by the famous architect Julia Morgan. She is one of the first women to have obtained a degree in civil engineering and also the first woman to graduate in architecture from the Ecole des Beaux-Arts in Paris. Julia Morgan failed the competition twice, in particular because she is not a man. However, she perseveres and wants to prove that “young girls are not discouraged”. It was on the third attempt that she succeeded, being ranked 13th out of 392 participants. She begins an apprenticeship of several years in Paris. During her free time, she travels in Europe and draws on notebooks all the architectural masterpieces. In 1902, she graduated in architecture and was the first woman in history to do so. She is 30 years old. Not content to be content with it, she was also the first woman architect in California, where she founded her own agency in 1904. She designed more than 700 buildings and is best known for having designed Hearst Castle for billionaire William Randolph Hearst. She is the inventor of the “First Bay Tradition” style. An architecture with contemporary building techniques, elements of proto-modernism, inspiration from Californian landscapes and historic architectural motifs. After his death, his works were swept away by the modernist movement. And it is only in recent years that we recognize his visionary work. Denise Scott Brown, a famous architect said of her: “Her work perfectly reflected the economic and social changes of California at the time as well as the evolution of the role of women in society. Now that we study in depth the work of Julia Morgan, we can admire the talent of this architect. Julia Morgan is a reference who pushed the profession to diversify and give free rein to the expression of creativity through architecture”. Usage ideas The notebook encourages them to go beyond the walls, the facades (interior or exterior) and to discover a hidden meaning. He also invites them to contemplate and admire cities, to let them be enveloped by the beauty of architecture as much as they love nature. He would accompany them on every visit to town, country or small village. It will be the perfect “box” to keep their photos and postcards purchased on site.