The great adventure began in 2011 when Astrid Graf, the founder, had the idea of creating the very first online concept store of Haute Fantasy jewelry. Drawing on her jewelry expertise over the years, Astrid decided to launch the Lab's own brand: “Labelle by Astrid”.
His signature ? a bohemian and timeless style, through a selection of trendy jewellery, at low prices and which resist everyday life.
The principle: new collections selected every month, designed to be accumulated, to which are added original creations. A whole range of personalized jewelry, made in our Parisian workshop, with the help of our super-fitters with nimble fingers!