In 2018, after years of struggling with eczema and seborrheic dermatitis, Boryana found herself searching for more than just relief - she wanted simplicity, purity, and trust. In the quiet moments between a busy life and persistent skin flare-ups, she began crafting gentle, minimalist skincare formulas at home.
What started as personal care quickly sparked the curiosity of friends and family. Recognizing the power and potential of her creations, Valentin proposed turning this passion into something greater: a brand rooted in integrity, care, and purpose.
The idea of working with bee-based ingredients came naturally. Bulgaria - with its deep beekeeping heritage and thousands of hives - held a unique opportunity. Yet, no leading skincare brand had truly embraced the richness of propolis, beeswax, and other potent hive elements. For Boryana and Valentin, this was more than inspiration - it was a calling.
Though not beekeepers themselves, both come from families steeped in apicultural tradition. That legacy guided them as they carefully selected partners and producers who shared their commitment to purity, sustainability, and transparency.
In 2021, LUMIBEE launched with its first two products - designed for sensitive, reactive skin and created with a level of care rarely found in modern skincare.
In 2023, they took a meaningful step forward by transitioning to fully organic production in a certified facility (Organic certified, GMP-compliant, B Corp certified).