Matcha Matcha was born from the personal need of Alex, its founder, to find healthier energy after an exhausting lifestyle and over-dependence on coffee. This need led him to Japan, where he discovered matcha during a tea ceremony, and found a stable and gentle energy there. Back in France, he began his search for the perfect matcha, prioritizing quality, transparency and organic farming.
In 2023, he founded Matcha Matcha with the ambition of offering an organic ceremonial matcha, accessible but without compromise. The range then expanded with traditional accessories, and the brand appealed to a community looking for gentler rituals, replacing or alternating with coffee.
Matcha Matcha remains true to its values: quality, simplicity, respect for craftsmanship and the environment, refusing mass sales. The brand now supports individuals and professionals, with the mission of helping everyone live better every day thanks to a healthy and authentic ritual around matcha.