In the space of two years, Purepousse has established itself as a must-have brand for Afro hair, with one of the largest communities of customers with frizzy, curly and coily hair in France on social media. Purepousse is a company in full hyper growth, with a strong demand for hair products on the ground, but Purepousse is above all a new way of thinking about the beauty of Afro hair. Our range is minimalist and focuses on the essentials. It was created with inspiration from nature, with butters, oils and active ingredients specially selected for the needs of Afro hair. We believe that every person can reach their maximum hair potential with the right support and the right products.