The Good Roll
⚡️ Ships in less than 48h
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2017
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thegoodroll
The Good Roll was born out of frustration and ambition. Because why on earth are we still cutting down thousands of trees a day for hygiene paper, while 1 in 3 people worldwide lacks access to a safe toilet? That had to change.
We make cheerful, strong and surprisingly soft toilet paper, from 100% tree-friendly paper. No plastic, no fuss, wrapped in feelgood designs that brighten up your bathroom. But we don’t stop at your toilet. We donate 50% of our net profit to build toilets in Africa, together with our foundation and local partners.
So yes, something as small as toilet paper can create something as big as basic human rights.
For your bum, for the planet, for each other.
Wipe right. Change lives.
We make cheerful, strong and surprisingly soft toilet paper, from 100% tree-friendly paper. No plastic, no fuss, wrapped in feelgood designs that brighten up your bathroom. But we don’t stop at your toilet. We donate 50% of our net profit to build toilets in Africa, together with our foundation and local partners.
So yes, something as small as toilet paper can create something as big as basic human rights.
For your bum, for the planet, for each other.
Wipe right. Change lives.
