Our brand found its source in Brazil where beauty is a real cult. founded in 2005, it combines high technology, quality and beauty with a strong touch of innovation for hair health. leader in hair product innovations for professionals in South America thanks to its straightening and formalin-free hair care. After many years of development in Brazil, our teams are proud to provide you with quality natural products recognized by all players in our sector. Innovation, quality and performance are the very definition of our ranges.