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Bleu Nour

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Minimum order €100

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  • Since 2022
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Bleu Nour is a Creative Fragrance Studio founded in 2022 by self-taught perfumer, Nour, and guided by the ambition to translate colours into scents. The result of this creative pursuit is a curated collection of parfum roll ons and luxury candles in unique fragrances that create a seamless synergy between colour and smell.

Born and raised in Paris surrounded by Middle East and North African culture, Nour has a rare gift called synesthesia, a neurological condition that means, for Nour, the sight of colour creates an olfactory experience. The unique perspective on the world helps Nour produce fragrances that can enable an atmosphere perfect for recreating a memory, inspire a feeling, or set a mood.

Combining the upbringing in the vibrant French city with the experience of settling in London, Bleu Nour's scents are informed by the powerful memories these aromas evoke, as is the overarching philosophy of design that sets its candles and perfume extracts apart.

Throughout the creation of the luxury candles and perfume oil extracts, Bleu Nour retains a focus on sustainability, which informs the choices in packaging materials and production methods. The candle waxes are 100% natural and cruelty-free, and all items use reusable glass vessels and recyclable cardboard boxes.

The trend-led and genderless design of the packaging makes for a vibrant and eye-catching in-store display, maximising the target audience of consumers and removing societal expectations surrounding home fragrance.

By creating captivating fragrances made from colours, Bleu Nour hopes to enable others to visualise scents and change your perception of everyday olfactory experience.
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