Craft Cadence

We are an independent UK brand that crafts quality cycling products so you can enjoy your ride. All purchases contribute to local nonprofits making a difference.

All of us had been commuting to work for a number of years already using the London Cycle Superhighways. Over time, we decided to create a company dedicated to the cycling commuting community, and to evolve with the community and its needs over time. We now cover cycling products for weekend riding and gravel cycling, as well as pollution masks for cycling in the city.

Our ethos with our products is to continually evolve them over time, taking feedback from the community to update and continually innovate. All customers that purchase our products are asked for their feedback and have a direct line of contact to our designers, and we take their comments and experiences extremely seriously.

Our logo is based on a geometric pattern that speaks to us in three ways:

1) A city map like effect, representing our community commuting or just riding bikes in cities around the world. The shapes also remind us of our our city skyline.
2) Mountains, representing us experiencing nature and challenging ourselves on our weekends and days off
3) Reflectives colour schemes of yellow, silver and teal, representing our emphasis on visibility in the dark