The World as a project

Through the eighteen essays collected here, Aicher looks back at his educational experiences and distinguishes Ulm's school from the Bauhaus with precision. He salutes the work of famous architects (Foster and Piano in particular) and colleagues, “moralist” designers in the good sense of the term, such as Hans Gugelot and Charles Eames. Finally, he draws the contours of a creative practice, graphic design, whose ethics challenge established disciplinary silos. He thus asserts himself as a humanist convinced that the design approached and practiced as a project can change our society. Otl Aicher