
✓Juice with an intense blackcurrant taste, softened by the sweetness of apple ✓ No added sugar, in accordance with current regulations ✓ 100% French fruits: apples from the Loire Valley grown by a group of 11 pioneering producers in regenerative arboriculture ✓ For each kg of pressed apples, remuneration of 10 cents more than the market to promote agroecological approaches ✓ Support for producers by Omie, on topics of soil fertility, use of biostimulants, etc. Besides, why did we design this product? •Producers committed to regenerative agriculture. 100% of orchards are engaged in a regenerative agriculture approach. Farmers are implementing practices, such as the drastic reduction of phytosanitary products or the presence of hedges and flower strips, which make it possible to regenerate the biodiversity and ecosystems of their orchards. All these actions promote soil biodiversity and allow good nutrition in orchards: quality apples and healthy orchards! •A support approach at the heart of the orchards. The Omie team of agricultural engineers works alongside the advisor of the group of arborists to support the agricultural transition. In 2023, we organized training on the management of biological soil fertility and financed soil analyzes allowing producers to improve their practices. In 2024, we have chosen to work on the manufacture and use of bio-fertilizer on the farm to promote soil and plant health. •Fair pay. The purchase price of apples, reviewed every year, is set by the farmers themselves. In addition, apples are purchased 10 cents/kilo more expensive than the market in order to finance the agroecological practices put in place. This bonus makes it possible to set up infrastructures for biodiversity such as flower strips and hedges, as well as practices promoting living soil, capable of storing carbon such as reducing soil work and establishing plant cover.