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PERSOLAB

Ships orders within 6 to 10 days

Minimum order €100

All brands in one minimum checkout of €300.00 and always shipping free

  • Since 2015
WHO IS HIDDEN BEHIND SQUARE UP?
Square Up is above all the story of a couple.
Born in the middle of the 80s, Eurélie and Xavier were rocked to the sound of Renaud, Gainsbourg, Balavoine, Cabrel, Didier Barbelivien and other Téléphone.
A few years later, they wiggled without moderation listening to the Gala, Corona, Larusso and the Spice Girls.

They met in the 90s on college benches when the pogs were at their peak and the smarphones were not at all smart and just phones.

Eurélie cried in front of Ghost, vibrated on the door of Dirty dancing and was heartbroken when Ross and Rachel left.
Xavier dreamed of becoming Marty mc Fly, felt rebellious at the sound of "" Smell like teen spirit "" and laughed loudly in front of the city of fear.

20 years later, after a request for pajamas and the magnificent wedding that followed, a wonderful child (the most beautiful in the world, sorry if you thought it was yours) and too much time spent watching Netflix series , they tell themselves that the time has come to embark on a new enriching and creative professional adventure.

Square Up was born!

PHILOSOPHY OF THE BRAND

Our unconditional love for fashion, obsolete expressions, love in rose water, the madness of the 80s and 90s, the glitter that shines up to the moon, the B series and Rock'n'Roll. has led to create a ready-to-wear brand that looks like us:

Comfortable, durable, eco-responsible, full of nostalgia, poetry, humor and girl power because as Julien Cerc said: "" Women I love you "".

STRONG VALUES

We attach particular importance to imagining beautiful visuals but also to offer you quality clothing designed to last.
We are among those who believe that the time has come to consume less and better.

We have chosen an ethical and responsible fashion, which is why all the textiles offered on our site are made from natural fibers.
We favor organic fabrics that are pleasant to wear, non-aggressive for your skin and above all respectful of our planet.

We are always looking for the perfect cut that will give you a quick look, the ideal grammage for neither too thin nor too thick, detail and neat finish, without forgetting the visual that slams and that will capsize your little buttery heart.

All our products are printed by us and to order in our workshop in Lille and have several certified labels as follows:

"" Fair Wear Foundation "" is a verified and transparent process allowing the improvement of working conditions in textile garment units and which protects and guarantees the respect of the men and women who make your t-shirt.

"" Organic 100 Content Standard "" guarantees that your product contains a minimum of 95% organic raw materials.

"" Global Organic Textile Standard "" is a certification system for textile products which guarantees the biological origin of the fibers and ensures that at all stages of textile production and transformation, the production processes used are socially responsible and respectful. of the environment

"" PETA Approved Vegan "" means that no requests or tests have been performed on the animals. In addition, our garments are made from 100% vegan materials, so you can be sure that making them has caused no harm to people, human or non-human.
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