We, the sisters Sabrina and Laura from northern Germany, always had problems finding bras that fit our sizes and were beautiful at the same time. They were either too small or too big, caused neck pain or just looked scary. The advice given in retail also left a lot to be desired. Buying underwear was a real nightmare for us. That's why we founded our own label in 2012. We called it "SugarShape", the symbiosis of sweet designs and a perfect fit.