Rooted in ritual. Refined by design.
In a world moving too fast, arum.care offers a return to what feels right. We create minimalist wellness products rooted in ancestral knowledge, modern formulation, and cultural respect—designed for today’s overextended, cycle-aware, and self-aware customers.
Our brand philosophy is simple: less, but deeply nourishing. We use purposeful, natural ingredients to craft sensory rituals that support emotional balance, hormonal wellbeing, and skin health—without overwhelm.
✨Hooyo Soothing Body Oil
Inspired by Somali traditions, Hooyo (meaning *mother* in Somali) is a calming multi-use oil made with seven intentional ingredients. Designed to soothe the body, balance the cycle, and support rest, it’s a daily ritual in one bottle—ideal for PMS relief, massage, or post-shower hydration.
🌿 Qasil Face Mask
A one-ingredient wonder, Qasil is a finely milled leaf powder used for generations by East African women. Naturally antibacterial, clarifying, and glow-enhancing, it delivers visible results with ritual simplicity.
Together, Hooyo and Qasil form a complementary skincare ritual: balancing, purifying, and deeply grounding.
Why Stock Arum?care?
- 🌿Clean, ethical formulas with powerful narratives
- 📦 Eye-catching minimalist packaging that tells a story on the shelf
- 👩🏾💻 Female-founded, culturally rooted, and cycle-aware
- 🛍️ Perfect for wellness boutiques, clean beauty retailers, concept stores, and modern apothecaries
At arum.care, we believe wellness should feel good, work well, and honor where we come from.
Bring purposeful rituals into your store—with care.