The Baoba brand was born from a fascinating discovery during a trip to Africa. This is where we first came across the baobab, this majestic tree, a true emblem of the continent. How surprised we were to learn that the baobab tree bore edible fruit! Intrigued, we naturally wanted to taste it.
The baobab fruit immediately won us over with its sweet and slightly tangy flavor. But beyond the taste, our curiosity pushed us to know more about this natural treasure. We have undertaken extensive research into the composition of this fruit and its countless health benefits. Very quickly, it became clear to us that we had before our eyes a real concentrate of nutrients, a superfood with a thousand virtues.
However, we were amazed to find that this fruit, so prized in Africa, was almost unknown in the West. That’s when the idea of Baoba came to us. Our mission became clear: to introduce this extraordinary fruit to the world, by promoting its exceptional nutritional qualities. At the same time, we wanted to contribute to the development of African trade by supporting the local communities who cultivate and harvest this fruit.
Thus was born Baoba, a brand dedicated not only to the promotion of the baobab fruit, but also to the promotion of products made from this remarkable tree. Through Baoba, we hope to open up new opportunities for Western consumers while strengthening trade links between Africa and the rest of the world.