El Puente is a pioneering fair trade brand in Europe, founded in 1972 in northern Germany. A recognized member of WFTO, World Fair Trade Organization, she advocates for a fair trade trading system. Organic farming, respect for Man and Nature, sustainable development, responsible consumption, good environmental practices are some of the values defended on a daily basis. El Puente is distributed in France and in French-speaking Europe by the company Ytac entre ciel & terre in a network of specialized shops sharing these same values.