We started with the overarching goal of avoiding single-use plastic in all household utensils by 2025. We started with microplastic-free cleaning agents in tablet form. The result is: klæny. Our cleaning products are made from sustainable ingredients that are gentle on our planet while maintaining strong cleaning performance for the consumer.
We implement this environmentally conscious approach in all of our products - and in addition to our cleaning agents, we have now also included certified sustainable detergents, dishwashing tablets and other innovative household utensils in our portfolio.