False role models (non-fiction, media, society, internet, social media)

Influencer - this is now a serious career aspiration for a whole generation, if not even a dream job. It also sounds too tempting: A little posing in front of the camera, a few likes and the well-paid advertising cooperations come naturally. They film themselves putting on make-up, travel to heavenly places, keep fit with sports and share their tips with fans. But behind it is a profit-oriented business that creates great desires and dependencies on the part of the users. Children are becoming the puppets of consumer society, and adults are also increasingly being influenced and unsettled, whether it's about food, traveling or having children. Influencers manipulate our behavior and, driven by the hunt for clicks and profit, become a real power of opinion - with dramatic consequences for society. Alicia Joe reports first-hand: She is one of the most successful German-speaking YouTubers and knows the social media world only too well. Together with the journalist Sabine Winkler, she uncovers the dark side of the influencers and uses many examples to reveal how far the bad influence of the top stars really goes - from beauty and travel bloggers to self-proclaimed mental health coaches. An important book for parents, teachers, carers and anyone who likes to spend time on Instagram, YouTube, TikTok and Co. The price is: fixed retail price Release date: 10/18/2022