2012: Our First Steps - From day one, innovation defines us. We were pioneers as the first factory in Portugal to produce plant-based products.
2013: Starting Engines - We began our production with soy-based products.
2014: Shoyce is born - Shoyce, our main brand, is born from the union between Soja and Choice, leading us to be recognized as The Soya Choice.
2015: Recognition and Diversification - Shoyce is awarded Product of the Year for the first time. We also became the first brand in Portugal to launch soy-free drinks, such as rice ones. In addition, we began the production of soy-based cooking cream, offering a vegetable alternative.
2016: Renewal and Expansion - We present our first oat, almond and coconut drinks, renewing our brand and packaging.
2018: Welcome Sojagurts! -We launched our sojagurts, an excellent vegetable alternative to yogurts.
2019: Evolution and Continuity - We changed our name to White & Green Natural while maintaining our essence. Shoyce updates its packaging to Edge, without losing its identity.
2021: Global Course - We begin construction of a new factory in Vlissingen, Netherlands, marking a crucial step towards globalization. In addition, we launched a new innovation: cocogurts, a vegetable alternative based on coconut.
2022: Innovation in Progress - Our factory in the Netherlands is ready, becoming a strategic center to get closer to our global partners.
2023: Embracing Change - Shoyce transforms into Hug, marking a new era. Introducing our new innovative range: No MLK.