THE FEEL GOOD BEAUTY

AMOI – France's first brand of Neurolfactive™ perfumes,
neuroscientifically proven to boost emotions.

Unisex, French, 90% natural, vegan, refillable, long-lasting Eau de Parfum. ­
Acts on emotional well-being.

AMOI INNOVATION = PLEASURE OF PERFUME + NEUROSCIENCE = EMOTIONAL BOOST

WHAT
AMOI INNOVATION - combining the pleasure of perfume with advances in neuroscience. The result: fragrances that boost your emotional state to improve your well-being, proven by an independent neuroscience laboratory.

THE OFFER
4 emotion-boosting fragrances - RELAX - JOY - FOCUS - ENERGY
A discovery set to give as a gift or to treat yourself
Are your emotions yo-yoing? It's time to regain balance and cultivate your well-being with a simple trick: fragrances that boost your emotions.

Well-being perfume: how does it work?
•AMOI eau de parfum creates a link between sensoriality and well-being. Each scent has effects on your mood to help you feel better.
•Your AMOI wellness ritual: spray the Coup de boost fragrance on your hands, place your head in your hands, then breathe deeply.
•And when do we use them? HAS any time of day, whenever the need arises.

AMOI real olfactory comforters, real well-being solutions!
•Boost: to re-energize you and regain your energy.
•The Call of the Blue: a soothing fragrance to help you relax.
•Power of flow: ideal for refocusing and anchoring yourself in the present moment.
•Sea, Sun & Smiles: an express cure for good humor.

FOR WHAT ? ­
Did you know that over 80% of our daily decisions are guided by our emotions? ­
And yet… how often do we really take care of them? ­
This is the question that led to the birth of AMOI, the first French brand of neuro-olfactive perfumes, designed to offer you much more than a refined scent: simple, effective rituals proven by neuroscience, capable of boosting your emotional state in just a few minutes.

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🌿The story behind AMOI
I'm Pascale, the creator of the project. ­
For over 30 years, I have lived and breathed the world of perfume and beauty. The daughter of doctors – my father in medical imaging and my mother in cancerology – I grew up surrounded by scientific rigor and attention to care. Passionate about sport and well-being, and always convinced of the extraordinary power of smells on our brain, I decided in 2016 to transform this conviction into a mission. ­
For years, I have challenged, tested, shared, and refined a unique project: reconciling perfume, pleasure, and neuroscience, in order to create a new generation of perfumes.

Refined, accessible creations, designed above all for self-pleasure and emotional management, because well-being should never be a luxury reserved for a few.

💡Our credo
At AMOI, we believe that taking care of yourself also means taking care of others and our planet. ­
Our mission is clear: to create fragrances that are both pleasurable and well-being, capable of having a virtuous impact on you and the world.

AMOI is:
• Olfactory pleasure, without compromising on quality.
•Proven emotional benefits, validated by an independent French laboratory specializing in neuroscience.
•Formulas that are over 90% natural, ethically sourced
• Unisex, refined, vegan creations with refillable packs, designed to last and limit our environmental impact
• Made in France

🌸 More than a perfume, an emotional ritual of well-being
AMOI isn't just a perfume, it's a ritual of reconnecting with yourself
It's a sensory reset. A breath that centers you in less than 5 minutes

Simple yet powerful rituals:
1.Spray AMOI on your palms for a hand bath, your wrists, your bracelet or in a cloud around you. ­
br />2.Close your eyes. ­
br />3.Take a deep breath, once... twice...
4.Feel the well-being invade you.

Depending on your current needs: relaxation, focus, joy, energy, let yourself be carried away by the AMOi fragrance that's right for you.

In just a few minutes, your emotional state adjusts to give you exactly what you need. To treat yourself and to give to all those you love to take care of yourself.

🌍Concrete commitments
✨ Infinitely beautiful and durable: our jewel-like bottles, designed for life, are refillable and designed as true objects of desire.
✨Infinitely customizable: each fragrance can be worn alone or combined with another, to create a unique scent, your own ODEMOI.
✨Accessible to all: because well-being shouldn't be a privilege, we've created a range of formats for all uses:
• 10 ml Travel Sprays
• 30 ml Jewelry Bottles
• 4 x 10 ml Discovery Sets - ideal for yourself or as a gift
• 4 x 30 ml Gift Set
• 100 ml Refills

🏆 A recognized and celebrated innovation
In a short time, AMOI has won over experts, professionals, and the media:
• 🏆 Innovation Award – Cosmetic 360 (2024)
• 🏆 Neuroscience Award – Cosmetic mag (2024)
• 🏆 Innovation Winner – International Spa & Aesthetics Congress (2025)

And already acclaimed by the French and international press: VOGUE, ELLE, BIBA, Gala, Psychologies Magazine, Harper's Bazaar, Europe 1, RTL, Télématin…

AMOI, these are exclusive, artistic, and sophisticated creations, a far cry from classic single-note models. Each fragrance is designed as a true emotional olfactory comforter, which takes care of you with elegance.

👩‍🔬Why AMOI? ­
Because AMOI is me. ­
After spending 25 years building international beauty brands, I felt the need to align my passions with my deepest beliefs.

In 2016, intense discussions with my father – a medical imaging doctor – were decisive. Together, we explored the power of scent on the brain, and it became clear: I had to bring together neuroscience, emotion, and pleasure to create a new approach to scent. ­
A fragrance that doesn't just smell good, it feels good.

🌈AMOI, a movement
AMOI is more than a fragrance. ­
It's a wellness ritual to reconnect with yourself through:
• breathing,
• fragrance,
• emotion. ­
An invitation to slow down, to listen to yourself, to better experience your emotions. ­
A simple, universal ritual, accessible to everyone. ­
Because ultimately, the ultimate luxury is not having a rare perfume. ­
It’s about being able to feel good, here and now.

💖And you ? ­
What if, starting today, you gave your customers and their emotions the space they deserve?

What if perfume became more than a seduction accessory... but a daily ally for your well-being?

AMOI is here for that. ­
For you, for us, to contribute – on our scale – to making the world a little better.

LOVE. The pleasure of taking care of yourself and those you love.