FAIR becomes TRUE
As the first coffee with True Price, TRUESDAY is setting new international standards in terms of sustainability and transparency: the hidden costs of coffee production, such as climate change, water pollution and underpayment by farmers, are shown transparently on the packaging and compensated 100%.
In cooperation with international NGOs, we pursue the goal of reducing the damage caused by coffee cultivation in the long term and establishing a new, holistic sustainability standard with the True Price.
Truly great coffee
With SCA scores of at least 82, our coffee beans are among the top 5% of world trade. The coffee beans are filled into sustainable returnable bottles, which are returned to the deposit cycle.
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