Ankorstore /  BELYS PARIS

BELYS PARIS

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  • Since 2023
The story of Belys is rooted in a unique fusion between passion for science and commitment to nature, drawing on the heritage of French know-how.

THE BIRTH OF A VISION THAT TRANSCENDS THE NORM
Nicolas Dumoulin, cosmetologist specializing in organic products, and Sofian Belbachir, fervent defender of the environment, created Belys Paris in 2018, combining science and respect for nature with the ambitious idea of ​​creating a modern line of entirely natural “cosmeceutical” care and eco-responsible. This innovative concept combines the advanced formulation of pharmaceutical products with the luxurious and sensory approach of cosmetics. This collaboration embodies a symbiosis between scientific innovation and ecological commitment, defining the essence of Belys Paris. This vision of establishing a sustainable business is part of a circular economy, supporting the preservation of ecosystems and vulnerable populations through the Belys Foundation.

A CHALLENGE: LEADING THE WAY TO A NEW ERA FOR THE COSMETIC INDUSTRY
By exploring biotechnology to innovate an advanced 100% clean formulation, we have undertaken a complex and rigorous research process aimed at substituting synthetic preservatives or those that may contain allergens, with the aim of developing care formulas of a unrivaled richness and concentration of botanical active ingredients. We met this challenge with absolute rigor, by exclusively favoring the use of natural ingredients free of any substance potentially harmful to health and the environment. Thus, we were able to design exclusive eco-designed treatments, equipped with innovative textures, offering a unique polysensory experience, while guaranteeing optimal quality and effectiveness.

FRENCH TECH INNOVATION AWARD
The BPI French Tech Innovation Prize distinction rewards the most innovative French companies in the field of technology. Our commitment was clear: to redefine the concept of luxury in eco-luxury, by seeking exceptional quality without compromise, through a constant search for innovation. In 2023, after 5 years of hard work, the BPI jury distinguished a revolutionary range of eco-designed cosmeceutical treatments, offering unrivaled effectiveness: the first range of facial treatments combining a 100% “clean” hypoallergenic formula, a maximum concentration of botanical active ingredients from biotechnology, and a total commitment to health and the environment. This prestigious recognition marks the start of a new era, welcome to the Belys universe.

CELEBRATING THE EXCELLENCE OF FRENCH TRADITION
The name “Belys” draws its inspiration from the timeless majesty of the fleur-de-lys, emblem of French royalty, synonymous with grace and elegance. Embodying both French history and sophistication, it symbolizes our approach to beauty, combining tradition and excellence. This symbol transcends cultures, symbolizing purity and prosperity throughout the ages. At Belys Paris, the fleur de lys is carefully selected in all its forms, including the sea lily, for its countless benefits on the skin. Each product is carefully crafted with our signature floral ingredient, to offer a unique holistic experience where tradition and innovation meet, for beauty rituals imbued with meaning and well-being.