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Happy Inside

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  • Since 2020
Lip smacking still drinks for a happy gut - Get Gut Happy!

London-based startup, Happy Inside (www.happyinsidedrinks.co.uk), create lip smacking drinks for a happy gut, made using natural fruit juices and superpowered botanicals. Founded during lockdown, Happy Inside are launching lively Lemon, Yuzu & Ginger and punchy Pomegranate, Lime & Mint still soft drinks in recyclable, slimline cans.

Made from 100% natural ingredients that are proven to contribute towards good gut health, Happy Inside use Japanese knotweed as their superstar ingredient. The notoriously destructive weed is the keen gardener’s ultimate foe, however Japanese knotweed has been used for thousands of years to help alleviate gut issues – it contributes to microbiome, the happy bacteria in the gut, and is a rich source of antioxidants.

Happy Inside’s resident Registered Nutritional Therapist, Louisa Dobbs (DipCNM, mBANT, CNHC, ANP), worked with Founder Charlie Knockton, who suffers from chronic gut health issues, to make sure his delicious drinks contribute towards a happy gut. Louisa has a particular interest in gut health and mental wellbeing and offers a functional approach towards both; she says, “Japanese knotweed is a very good source of Resveratrol. Not only has resveratrol been proven to be a potent antioxidant and anti-inflammatory, but studies have shown it has positive effects on the composition of our gut microbiome, which is crucial for our health. We have a whopping 100trillion microbes (bacteria, viruses, fungi, and other organisms) living in harmony within our gut, these little critters work in the background, day and night, keeping us alive, healthy, and happy. We want to promote the 'good' bacteria for good health and create an environment where they can grow and thrive. We also want to minimise the 'bad' bacteria, which is connected to many diseases. Happy Inside is a great alternative to your fizzy pop.”
  
The Lemon, Yuzu & Ginger drink also benefits from the limonene found in the peel of tangy Japanese citrus fruit, yuzu, which acts as an antioxidant, contributing to a healthy immune system and helps reduce inflammation, exactly what an unhappy gut needs. Ginger can also help increase the movement of food through your stomach, improve indigestion and decrease bloating. Lemon is rich in vitamin C, another potent antioxidant with the potential to reduce gut inflammation and boost the immune system.

The Pomegranate, Lime & Mint drink benefits from the antioxidant and anti-inflammatory properties of pomegranate juice, its effect on the happy gut bacteria is also highly valuable – scientists have concluded that pomegranate may work as a prebiotic, stimulating the growth of good gut bacteria (Bifidobacterium and Lactobacillus). Mint relieves gas and bloating, and is packed with nutrients like iron, magnesium and folate. Magnesium helps food move along your gut as it gets digested and is great for heart-health too. Limes are acidic. helping saliva break down food for better digestion. Additionally, flavonoids in limes stimulate secretion of digestive juices. If you experience constipation, the acidity of limes can clear the way for free movement...time to party!

Seeing as the gut and brain are connected by 100million nerve cells, Happy Inside know that keeping the gut happy will naturally help to keep the brain in check. Having launched in turbulent times, Happy Inside were keenly aware that we need to support mental wellbeing in whatever ways we can, starting by donating 1% of all sales to mental health charity, Mind. Happy Gut – Happy Mind.

Happy Inside canned drinks are rolling out to stockists nationwide, available now from a range of premium cafés, whole foods specialists and delis, wholesaler Tree of Life, as well as via www.happyinsidedrinks.co.uk.
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