The Big Book of Perfume (French version)

This is the French version. Click here to access the English version. -------- Nose editions, coll. Nose culture, 232 pages, 2020 Prefaces by Jean-Claude Ellena and Philippe Ughetto (President of the Fragrance Foundation France) EAN: 9782491567071 Le Grand Livre du Parfum (Oct. 2018), which sold nearly 7,000 copies, has established itself as the reference for lovers of olfactory culture. This new edition gives the floor to perfume experts from various backgrounds: 20 unpublished testimonials and a reflection on perfume as a globalized cultural product, make this second edition a new must. What are perfumes made of? Who are the perfumers and how do they work on a daily basis? What happens between the birth of the idea in the mind of an executive, a product manager or a fashion designer, and the release of a new bottle? What differences are there between a popular brand distributed on a large scale and a confidential house present in a handful of stores? Once launched, how does a perfume survive the years? For the first time, a book – designed by the Nez collective – invites you to answer all these questions that you had never dared to ask. Discover the history of perfumery over the centuries, follow the step-by-step chain of designing and manufacturing a perfume and explore the behind-the-scenes of a complex but also rapidly changing industry. Fully illustrated, Le Grand Livre du Parfum is an ambitious and demanding work, but accessible to as many people as possible, from enthusiasts to the simply curious. The deliberately transparent and educational tone combats clichés, received ideas, and goes against sometimes intimidating or nebulous discourse.