Ravelli's Pumpkin Guys is a potential "love brand". The lovingly designed packaging, enriched with individual sweet stories, appeals to the emotions.
Each flavor is represented by a different cartoon character.
Colorful retail displays draw attention to the product.
Ravelli's pumpkin seeds offer a valuable alternative to the candy shelf, the superfood pumpkin seeds contain important vitamins and minerals.
Target groups: creative, playful, holistically interested people between 20 and 60, urban individualists, health-conscious organic buyers, young parents, children.
value proposition:
- 100% organic ingredients
- Pumpkin seeds from Styria
- Hand finished in Germany
- Artist-designed design
- Outer packaging made of paper cardboard
- Inner packaging made of recyclable foil