Our history :
The year was 2015 in Madrid and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from a very, very close person who had been diagnosed with one of those illnesses that is not cool at all.
At that moment his life changed and his head began to wonder: "Is it because of what we eat?”
On a visit outside of Spain, there were countless healthy alternatives for the little ones, especially focused on organic food. So he called Javier, his lifelong school friend, and they set out to investigate healthy alternatives for the little ones in Spain.
In that year 2015 - while there were already organic foods for adults - in the children's aisle of supermarkets it was an impossible mission to find something up to par.
The idea was, in reality, nothing more than a necessary solution: our little ones were crying out for help. At that time Alberto and Javier lived outside of Spain but decided to leave everything to set up Smileat.
This is how Smileat was born, with three premises that are as clear as they are key: that food is crucial for our health; that chemicals, fertilizers, hormones and waste are not good at all; and that we can avoid all this with organic foods and sustainable packaging.