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  • Since 2019
One day life brings us together: Arianna happens to work in the pharmacy directed by Sara.

There is a working feeling and a true friendship is born immediately, the understanding is strong and the dreams are great.

Working together, we realize how an internal cosmetics sector is not at all deepened and does not respond adequately to market demands. Being pharmacists we intercept the needs of women and we treasure them.

One summer night in 2018, after an intense exchange of messages, the idea of making a first innovative product emerges. Lì soothing is the world's first hydrogel vulvar mask that can be worn anywhere.

In September 2019 we decide to structure ourselves and found Thinking Woman. We begin to do research and development to concretely realize our first product: Lì the first vulvar prêt-à-porter mask.

In October 2020 we start selling Lì and Thinking Woman turns into an innovative start-up. Research and development is intense, we expand our product range.

By now the mission is clear, we try to bring innovation in an area where new proposals are scarce: we want to bring pleasure in intimate cosmetics at all costs.

Our intuition: intercepting a latent need and favoring a revolution in intimate cosmetics:
according to recent studies, in the course of their lives almost 90% of women suffer or have suffered from intimate or vulvar itching, about half of women have experienced or experienced vaginal or vulvar burning and dryness and more than 20%, also due to incorrect hygiene practices, suffers from pain during sexual intercourse.

Until now there were no products for the female intimate area able to meet the expectations of practicality, comfort, cosmetic quality and pleasantness.

We have contributed to a change of perspective and a revolution of thought
Creating cutting-edge intimate cosmetics that covers all the needs of the female intimate area, through the development of a line that combines pleasantness with cosmetic refinement.

Our research and development laboratories study innovative and patented formulations, using revolutionary functional principles never thought of or proposed for intimate application.

This is how innovative products are born that reduce the difficulties of use and application in the private parts and that improve the well-being of women who suffer from intimate discomfort.

Thinking Woman srl thanks to experience and expertise creates unique and smart products, which combine pleasure with innovation in cosmetics.
Thinking Woman speaks to women, touching their deepest chords and bringing to light their most hidden and intimate needs.
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