Natulim replaces your heavy bottle of non-recyclable detergent with small strips of ultra-concentrated and ecological detergent that leave your clothes clean, soft and smelling good, without having to use fabric softener and without generating plastic waste. It is enough to put the biodegradable strip inside the drum of the washing machine together with the clothes. Did you know that only 20% of plastic is recycled? The rest ends up in landfills and seas. Our mission is to eliminate 700 million bottles a year. We wanted to make a detergent that is good for the planet, good for your clothes and good for your skin. And all this without compromising washing power. And we have achieved it! Our customers are delighted, we have a 79% buyback rate.