Ankorstore /

Organic muse

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Since 2024

The story of ORGANIC MUSE

ORGANIC MUSE: A challenge, a journey, a passion.
We are Ibrahim, Joanna and Jenna, the founders of ORGANIC MUSE, a brand born from an encounter and a deep conviction.

It all started in 2017. That year, a trip to Ivory Coast would change our destiny. Under a blazing sun, in the heart of a small village, we had an encounter that changed everything.

There, we discovered a group of extraordinary women, holders of ancestral know-how. Their hands patiently harvested the precious shea nuts, transforming them with passion into a butter of unparalleled richness. Every gesture, every step of the process carried within it a story, a legacy passed down from generation to generation.

It was a revelation.

Why were these exceptional raw materials so often sold off abroad, without recognition for those who are their true guardians? Why not create a brand that honors this know-how, that values these women and allows them to live with dignity from their art?

This is how ORGANIC MUSE was born.
Much more than a brand, a philosophy: valuing nature, preserving traditions and offering the world ethical, natural and deeply inspired cosmetics.

Each ingredient, a story, an inspiration
Our products are not just cosmetics. They reflect a heritage, a memory and a transmission.

🌿 Shea Butter – African Women's Gold

In West Africa, shea butter is much more than an ingredient: it is a symbol of life and resilience. Each nut, harvested by hand, is the fruit of precious know-how. Washed, dried, crushed, then churned for a long time, they become an exceptionally rich butter. Women who master this art are true alchemists of nature.

By incorporating their shea butter into our products, we do much more than just use it: we honor their work, we guarantee fair trade and we participate in the preservation of this ancient tradition.

Key milestones in our journey
🚀 2020: The opening of our first boutique

After years of research and commitment, we reached a major milestone with the opening of our first boutique. A place of sharing and transmission, where each product tells its story and invites you to rediscover the raw power of nature.

But every journey has its challenges. In 2022, we made a difficult decision: to close this store to reinvent our model and go even further.

🎓2023: A turning point – soapmaking training and European standards

This year marks a pivotal turning point. Ibrahim trained with a master soap maker, perfecting the art of cold saponification to create exceptional soaps. This expertise allows us to ensure manufacturing that complies with European ISO 22716 standards, guaranteeing products of impeccable quality and ensuring the traceability of each ingredient used during production.

🏭2024: The opening of our first production unit near Bordeaux in Villenave d'Ornon

A challenge, a journey, a passion becomes reality: we inaugurate our first production unit in France.

This place goes far beyond a simple workshop:

✅ Mastering every step of the manufacturing process to offer pure and effective products.
✅Comply with European and international standards for optimal quality.
✅Embody our vision of natural, ethical beauty that respects people and the planet.

✨2025: Beauty with Meaning

Since day one, our mission has remained the same: to offer cosmetics that honor the skin, nature, and the men and women who perpetuate these ancestral traditions.

Today, ORGANIC MUSE is the perfect union of artisanal know-how and the excellence of Made in France.
Every product we create is an invitation: an invitation to rediscover the richness of nature, to take care of yourself with exceptional ingredients and to be part of a movement that advocates conscious and committed beauty.

🌿 Every ingredient has a story, every product an inspiration.

🌍 ORGANIC MUSE