DOSE is a brand of vitamin-enriched water in 100% healthy cans: 0 sugar, 0 sweeteners, 0 plastic and 100% infinitely recyclable. Vitamins and minerals have been added to provide usefulness, through functionality, in our drinks. In short, we really made a flawless product on paper. And all this with maximum taste: it is above all a pleasure drink.
But we didn't stop there. On our cans is written in large, boxed text, “DOSE KILLS.” We want to ridicule traditional soda brands that have bullshit marketing: they sell a family-friendly, friendly, and joyful drink but with a poisonous interior. We do the opposite: a poisonous appearance but a 100% healthy interior. We speak bluntly, with sincerity and transparency, getting straight to the point.
And it works: we achieve record sales in stores and very strong visibility on social networks: +130,000 cumulative subscribers and > 150 million views in 6 months.
“We want to prove that it is possible to truly indulge, enjoy and be stylish with a completely healthy product, from every angle, in your hands,” Lucas and Evan, co-founders of DOSE.