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Maison Specht

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  • Since 2010
  • Distribution Maison Plisson, Yann Couvreur, Maison Arnaud Larher, Hotels Pullman, Maison Aribert **, Restaurant Akrame *, Eric Guerin* et beaucoup d'autres.
THE BEGINNING
Maison Specht is the entrepreneurial story written by Sébastien Specht, a passionate epicurean determined to shake up the world of soft drinks. 
 
A story that has been written relentlessly since 2010 when he took 3 friends with him... An adventure born of friendship, fueled by audacity. 
 
Playing on the border between alcohol-free and alcoholic, the first brand launched is called Borderline and offers fruit cocktails which in themselves express an entire universe, from the name to the recipe. 
 
Thus are born Delicious Nymphet, Puritan Cougar or Dandy of the Lower Depths. 
 
PRODUCTION
Our desire for innovation and quality quickly gave us a strong conviction: we must internalize the production that was subcontracted. 
 
In 2016, we built our workshop and launched La Boissonnerie de Paris, a range of pure juices and nectars. 
 
In 2020, shaken by Covid and the closure of our bar and restaurant customers, we took the opportunity to innovate by launching a range of infusions and iced teas. 
 
We are also starting a transition to organic farming. 
 
THE RENAISSANCE OF THE PHOENIX
Since 2010, the company has encountered as many successes as crises. Whether during covid, or at other times, society has always reinvented itself for the better! 
 
In the spring of 2024, a fire indirectly affected the production workshop and forced the company to stop for several months and move to a new site in Mantes-la-Jolie, in the Yvelines. 
 
It's a sign! Like the Phoenix rising from its ashes, this fire must mark the birth of a new brand that draws on know-how and expertise acquired over the years. 
 
In September 2024, 14 years to the day after the start of the adventure, Borderline and La Boissonnerie de Paris become Maison Specht! 
 
A strong brand that is forward-looking, creative, with uniqueness and personality. 
 
Sébastien Specht is originally from Alsace, and his name means woodpecker in German. What better way to symbolize Maison Specht's resilience and determination than this hard-headed bird that keeps hitting until it gets what it wants.

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